Friday 12 January 2018

The History of Music Videos

Music videos are some of the most viewed videos on the internet, but of course they didn't initially start like that, in fact the first proper form of music videos was in 1941 when a machine was invented in America called "The Panoram Soundie", which was a jukebox that could play short videos along with the music. This is was then integrated into the rising genre of films, as films that were centered around music were created like "Around the Clock". It wasn't until 1962, when Britain created a new television channel which primarily focused on music, these were called "Top of the Pops", "Ready! Steady! Go!". Eventually America did the same thing in 1964 as they adapt the format in order to make it their own, as "Hullabaloo" was first of its kind in America. When the 1970's hit, the music video genre started to grow even more as record company discovered that the music tv shows were the best place to promote their artists, So the companies would make their artists "Promo" videos, which were seen as early music videos soon started to replace the live performance of the artist on a stage, which is what was being shown before. In 1975 however came out the first proper major music video that wasn't just a live performance, the video was called "Bohemian Rhapsody", the reason why it considered to ground breaking as it was one of the first to use advanced editing effects for a music video as it used effects lie cross dissolves and fades and used lighting tricks in order to make it not look like just a live performance and from the music video came the mark of the music video era fully beginning.

As more and more music videos came out, more and more try to make themselves unique and one managed this as it was the first music to have computer animation within the video, as well as having the normal stop motion animation, this video was called "The Day My Baby Gave Me a Surprise" by Devo and was also released in 1979. One of the most famous artist in history, David Bowie, kick off the 1980s with the release his ground breaking music video called "Ashes to Ashes", the reason for being considered to be groundbreaking is the fact that it used even more advanced editing effects and techniques than "Bohemian Rhapsody" by Queen. The music video used things like a green screen in order to make them seems to be in a different location without having to actually go there or go to a place where you normally can't , like outer space. They also change the colouring of the music video or putting in a colour correction.


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