The reason why this is song for this example is because it's not directly a live performance recording instead it is played out like that to give it that impression. This gives style of music videos a new element by making it seem like a live performance and then actual providing other styles of music videos within it, especially when zooming in on people's "demons" and then coming back to the "live performance".
Narrative and Interpretive:
This is one of the most used conventions in music videos as they give some sort of visual representations of the lyrics that the artist has created. The basic premise of it is that the audience have something to follow when watching it, even if the music videos doesn't actually follow the lyrics fully. So narrative music videos can either follow the lyrics fully or take the premise of it and develop it from there.The reason for me choosing these two music videos is because one of them is narrative structure and the other is the interpretive. For the narrative music video I chose "Kindest Regards" by Witt Lowry, the reason why it is a narrative music video is because when listening to lyrics of the song throughout the video , the visual elements on screen will more or less be the same as the lyrics or close enough to it. For the reason why the other is my chosen video for the interpretive music video is because the song "Black Spiderman" by Logic although the music video doesn't follow the lyrics throughout or show images related to the lyrics, but instead takes the theme of the music videos lyrics which in this case is racism and how we should live in harmony and the music video projects images about that instead.
Surrealist/Absurdist:
Surrealist music videos are the weird or strange ones, which don't have sort of connection to the original lyrics, the strangeness of it makes them very unconventional to most music videos, which causes viewers to be more surprised and intrigued by it.The reason for me choosing "Disturbia" by Rihanna is because throughtout the music video you can see the visual are disturbing and strange compared to the artist other music videos and the visual don't also match the lyrics of the song.
This is a good example of the strange things in this music video, for instance the hair and make up of the artist, Rihanna, make it look unrealistic and strange, which also suits the same term of the outfits in this shot, both being the artist clothing and also the extra's clothing in the background, which seems to be a prison outfit of sorts.
Impressionist:
The difference between a impressionist and a narrative is that a narrative will focus on making the visual of the lyrics themselves where as an impressionist music video try to focus on capturing the emotions that go with the song and try to visual that instead.The song I chose for this section was "Sick Boy" by The Chainsmokers. The reason behind it is emotion that it projects on the audience when they watch this music video, as it makes the audience think about how parts of a country treat people in different ways and the effects it causes people. the way it is shown in the music video shows off the effects by making it so the singer and musicians are these effected people and making themselves look like monsters.
Intertextual:
An intertextual music video uses it visual in order to show off another product that has little to no relation to the song or lyrics.The reason for me choosing this music video by Machine Gun Kelly, X Ambassadors and Bebe Rexha called "Home" is because it ties in with this section very well as the music video shows off the visual and the character of the Netflix movie "Bright" in which this song was made for.
Animation:
These music videos that are used have either the whole project be animated or in have some part of it animated whether it be stop motion animation of CGI rendered effects.The animation that is used in this music video is used creatively as the the animation projects what the lyrics are saying in the song and gives the music a different dynamic other than just a guy confessing his feelings for a girl and the animation also allows the interaction of both of the characters in the music video. This type of animation is good balance between not enough animation to too much animation and really makes the music video unique to the genre.
Lip-Synch:
Some music videos performances might require the artist to mime the lyrics instead of actually singing them and make sure they look like the work with the actual vocals of the song.The reason for me choosing these to different music videos if because it shows off the difference between a professional and amateur music video, as Rag N Bone man is a well known artist so his music video was given a large budget and allows time to get the lip sync in the video to be exactly right, but with the amateur, although they are known and have got a large fan base, but they had to pay for the music video by themselves and in order to get more creative and be able to standout in the music industry, they did the music video backwards to allow the music video have a different element, but this also add to the difficulties to the lip syncing as they had to sing the words backwards in order to make it look right, which causes some mistakes in it.
Editing:
Cutting to beat:
This is when in post production the editor cuts the video to the music in order to help establish a rhythm with the music.This is a great example of a music video cutting to the beat as throughout the video when a beat hit happens in the song the music video will change to a new locations or footage or something will happen in the music video which corresponded with the music video's beat.
Post Production Effects:
Some music videos can be edited in some unconventional ways and sometimes challenges the classic way of editing music videos. The main reason why it's used is to attract the audience with the editing, by trying to impress the viewers or a different audience might be interested by the effects and might enjoy the complex nature about them.Like for cutting to the beat this is also a great example for the post-production effects as the whole music video is covered in different and unique effects that would take a long time to actually edit in and gives the whole music video a different feel, than the just the regular footage put together would. But trying to pick a specific spot that really shows off the post productions effects would be very hard as throughout the entire music video the visual effects are amazing and give the rap song a whole different feeling like I said before.
Split screen:
This editing technique that isn't use as much as the others are but it shows off different events on the screen at the same time. This effect is used to show of the multiply different meaning of the lyrics in one video, so the user can easily discover whats it's about.This is the perfect example for split screen because almost all of the music video is using the split screen effect. The music video also uses the effect in a creative way of making it seem like the two split screen video strangely fit together. This shown let alone by the music video's thumbnail as the rockets strangely look to be connected to the statue at the top and it's things like that through the entire music video being its main theme of it.
Chroma Key:
This effect is basically the green screen effect or blue screen effect and the block colour is then replaced by a wanted image or video, making the characters seem to be in a different locations to where it's being filmed. This is used for music videos to save money on not having to travel to locations and instead they go to a green screen studio and make it seem like it the proper location. Another reason is the ability to make the background look different and fit in with the rest of the theme of the music video.Although the green screen or the chroma key effect isn't used that much in this music video but when it is used it is used in the best way to make the the music video look to match the song's lyrics and the artist, Tyler the Creator's style, which comedic and unrealistic at times especially like shots with the cat, where Tyler the Creator is supposedly riding it, which is impossible without the use of chroma key editing.
Camera Movements:
Using certain camera movements, like pans tracking shots, tilts and crabs shots in order to create a different feeling to the music video which isn't created by having a static camera for the entire music video and this can also create a nice flow for the music video as well as creating a sort of excitement for the audience as well.The reason for me choosing this song by Logic, called "1-800-273-8255", is because the different ways that the camera movement is used really add to impact of this music video and the message it tries to get forward towards the audience. This again is shown in the opening shot of the music video when the main character in the narrative story is running away the camera and the camera is seemingly chases, which symbolizes the music video theme of being suicidal and the opening scene shows the main character running from his problems or towards the light or "heaven" which is shown by the street light, which gets brighter and brighter as the main character gets nearer towards it.
Camera Angles and Shot types:
The reason apply for this as well from camera movements, as they use the angles in order to add some dynamic features in the music video, with angles like canted, low and high angle, mid shot, etc. The use of the angles can also give music videos meaning and a tone as well and the different shot type can also show different elements of the mise-en-scene.This music video called "rockstar" by Post Malone, uses the camera angles and the different shot types in creative way, which really shown in the fight scene that takes place in the music video, it uses them in a way which intrigues the audience about the fighting in the music but not too much to distract the audience from listening to the actual song.
But the image to the right is a good example of the shot type and the camera angles that are used in this music video, as its not an overly complicated shot but it still draws in the audience's attention to the music video and makes them want to watch till the end. This part shown at the start of the music video.
Mise-en-scene:
This convention is everything that in the scene of the music video, from things like lighting, objects, the setting, etc. The mise-en-scene also helps with the mood of the song and help to create what atmosphere the director of the music video wants, whether it be desire, glamour, passion, anger.The reason for choosing this as my Mise en Scene example is because although it doesn't have much in the scene but what it has is used very creatively to show off the lyric's meaning. For example with the blank paintings, that surround the location are blank, which tries to show off that people will buy pointless stuff to try and ignore whats happening around them or that the artist feels that record labels will rather look at rubbish artists rather than him and that they only care when something happens to him and that's only when they want to get money out of him and won't actual do anything to help him with his problems and they don't care what happens to him as long as him earns them money. The box also shows off that he being used like a exhibit like in a museum and no one really cares for him. The shot is also really creative as the lighting is only on the main aspect of the music video, which is the artist in the box.
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